Web design trends come and go like fashion trends. Sometimes these trends are dictated by necessity while other times, the trends are merely industry shifts. Which trend needs to be followed for designing a website depends on the needs of the end users and the businesses. This is one decision that is not based solely on – ‘this should be used because everyone else is using it’. If the website is being built only on the basis of latest trends, it will not leave a long lasting web design company.
Web design trends are dynamic and they keep evolving. However, in this article we have narrowed down top 5 design trends that have become popular in 2016. Irrespective of how amazing the trends are, it is necessary for designers to keep user experience in mind when choosing the trend for web designing. User satisfaction cannot be achieved with latest trends only. There needs to be a mix of relevant content, easy navigation and easy to use and accessible features.
- Hero Images
Making use of a striking image is one of the best ways of capturing the attention of web users. If the designer is using an HD image with a compelling call-to-action, it will help in conversions. With advancements in data compression and bandwidth, there will be no issues of slow load timing.
- Background Videos and Animation
An interesting dimension to the page can be added by using background videos and animations. This trend has helped designers enhance the content of the web page. They play with frame rates until the content and videos are seamless. However, it is necessary for designers to use this trend in moderation or else it can get too distracting.
- Typography
In order to give a tangible and personal feel, designers are making use of artistic and calligraphic fonts. With the help of streamlined and minimal designs, it has become easy to have dramatic typefaces that leave a strong impact.
- Material Design
The next dimension to the flat design craze is Google’s material design style language. The flat design gets more depth with material design because lights and shadows are incorporated. This design also features grid-based layouts and responsive animations.
- Hover Animation
Users tend to hover the cursor over an element on the web page when they are not sure about the function of the element. Hover animations provide instant feedback to the users, ensuring a simple and uninterrupted browsing experience.
Besides good web designing, SEO is also necessary for websites. With SEO (search engine optimization), it becomes easy to push the website ranking in search engines like Yahoo and Google. It is important to have experienced SEO managers on board if a company wants its business website to show on top of search engine rankings and get quality traffic. In order to get best SEO services, businesses need to do some research and compare different SEO agencies. Comparison will help in getting the right team on board.