Faced with the infinite competition to gain an audience, learn strategies and techniques to gain space and increase the probability that your video will be found on the site.
The news of the official video for PSY’s song, Gangnam style, reaching 2 billion views on YouTube spread around the world a couple of months ago. This phenomenon accounts for the enormous penetration that the online video platform has achieved, becoming the symbol of all players buy youtube comments usa.
But, just like the Korean rapper, millions of users are looking to increase their views and video views, including musical artists, companies from different industries, media and fans. This, in figures, translates into 1,000 million active users each month who watch nearly 6,000 million videos, contrasted with the 100 hours of videos that are uploaded per minute from the different channels.
Therefore, in the face of practically infinite competition to gain an audience, it is necessary to apply strategies and techniques to gain space and increase the probability that they will find your video on the site. Isaac Bess and Mauricio Ojeda, from YouTube, who participated in Resonancia 2014 in Colombia, shared useful tips, collected by the Colombia 3.0 blog, that users of this platform should consider when publishing their video.
- Thumbnails or ‘Thumbnails’: They are essential in the consumption of videos through mobile devices. They must be clear, focused and in high resolution.
- Metadata: It is all the information that the user sends when they publish a video and thanks to it the user will find the content, which is why it is very important that it is updated and organized. In addition, you must have a good degree and be a curator. “The Internet is very big, so don’t let your content get lost,” was one of Bess’s key messages.
- Descriptions : They are related to the metadata, and must include the right keywords.
- Collaboration: You must work with allies. Establish alliances with the right channels and the right content to enhance your own.
- Annotations: These are those boxes that appear inside the videos when they are played (not the advertising), the fundamental thing is to generate links to more content, or a message that says ‘Subscribe to the channel’. It is “a tool to attract attention and should be focused on growing the subscriber base,” explained Ojeda.
- Optimize videos: Include description, links for playlists and to purchase.
- Playlists: “Users are lazy, don’t forget that,” said Ojeda. Playlists make life easier for users and generate a retention effect. “Previously we had an upload limit, today it is unlimited, so you can create lists with any number of videos.” It is important to organize these ‘playlists’. In the case of musicians, for example, they can be ‘covers’, live performances or studio recordings.
- Interaction with the audience: Comment, respond and invite participation.
- Channel design: The fundamental thing is to attract the public and make people want to return to the channel.
Additionally, Mauricio Ojeda recalled 10 commandments for YouTube, which every channel, music or any other topic, must comply with:
-Be shareable, with attractive content and integrating social networks
-Have a direct conversation with the audience
-Interactive, getting much closer to the audience
-Consistent
-Focusing
-Sustainability
-Generate reactions… even if they are not entirely positive
-Accessibility
-Collaborative
-Inspirational